Advertising formats for effective content marketing

Rely on content that convinces: With our advertising formats, you can bring your message credibly to the target group in high-reach environments. Advertorials take centre stage – editorially embedded content that creates trust, increases visibility and positions your brand sustainably.

The perfect advertorial ad format for every campaign.

Five clearly defined advertorial ad formats for agencies and brands that rely on editorial quality, strategic media placement and scalable reach.

Whether simple publication or comprehensive multi-channel campaign – we offer you the right solution.

Customised for every destination

Whether visibility, awareness or targeted positioning – our formats cover all communication objectives.

Impact on premium media

We work exclusively with established publishers and high-reach portals.

Quality & brand fit

Content is placed in the appropriate editorial environment – for more trust and relevance.

Plannable, immediately ready for use

Clearly defined advertorial formats, transparent services, fast implementation – without surprises.

Overview of advertorial formats

The classic advertorial - directly on strong media

Advertorial Classic

If you want to focus on quality: This format enables the pure publication of an advertorial on a leading publisher of your choice. Without additional services – clear, simple, effective.

Bookable directly in self-service

Advertorial + targeted reach amplification

Advertorial Reach

Your advertorial is not only published, but also targeted at your target group via native ads, display or social media (as required). This allows your content to reach more people – wherever they are.

Advertorials with guaranteed readers (views)

Advertorial View

You do not pay a flat rate – but only for real readers. In addition to publication on a suitable medium, we build up targeted reach until the specified number of views is reached.

One topic - published on several media

Advertorial Network

You place your advertorial in a high-quality leading medium – and also on up to five topic-relevant blogs or magazines. For more visibility, more impact and more trust.

Shoppable content: Selling directly in the advertorial

Advertorial Shop

Our most innovative format: your advertorial is not only published, but also enhanced with our exclusive technology to create an interactive shopping experience. Users can buy directly from the article – without leaving the page.

Still in development

Comparison of advertorial formats

Format

Publication on Premium Publisher

Traffic supply (Ads)

Guaranteed views

Multiplatform publishing

Conversion elements

Advertorial Classic

Advertorial Reach

Advertorial View

Advertorial Network

Optional

Optional

Advertorial Shop

Optional

Optional

Optional

Comparison of advertorial formats

Advertorial Classic
Publication on top media. Clear, simple, editorially credible.

Advertorial Reach
Advertorial + targeted distribution via native ads and social media.

Advertorial View
With guaranteed readers: you only pay for real views.

Advertorial Network
Spread a topic across several media. For more visibility & impact.

Advertorial Shop
Shoppable content: Let people buy directly in the article. For measurable results.

Comprehensive reporting for clear insight

Views

The number of views of an advertorial – a key value for measuring the reach and visibility of the campaign.

Dwell time

The time users spend on the advertorial – an indicator of the interest and relevance of the content.

Interactions

The number of clicks on call-to-action elements within the advertorial – an important indicator of engagement quality and user activity.

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