Book advertorials - where they work

Use our self-service platform or our managed service for access to leading publishing media.

Turn content into effective marketing

publuence bundles leading news portals, daily newspapers, blogs and magazines on one platform. You can book your advertorials independently via our self-service platform or with the support of our managed service – efficiently, transparently and customised.

Mentions in high-quality media brands not only increase visibility in search engines, but also improve relevance and findability in AI systems such as ChatGPT, Gemini & Co.

We reach millions of people via regional daily newspapers, magazines and renowned news portals as well as blogs

Self-service

Ideal for companies and agencies that want to plan and realise their advertorials independently. Our intuitive platform gives you full control over media selection, content, budget and publication date.

Managed-service

We take care of publication, coordination and – on request – targeted traffic management via native ads. Thanks to integrated performance measurement, you can keep an eye on impact and reach at all times – with minimal effort on your part.

Publication in premium media

It couldn't be easier

For Advertiser

Choose the right media for your advertorial booking or content marketing campaign. Decide in favour of flexible self-service – or let our experienced team support you in the managed service. Either way, you benefit from a high-quality editorial environment and a strong media presence.

For Publisher

Increase your sales effortlessly with our platform! Market your editorial media such as newspapers, blogs or magazines and benefit from high-quality advertorial bookings – without any additional effort.

For Agencies

For media agencies and content marketing service providers, we develop customised advertorial advertising formats that are precisely tailored to the needs of your customers and campaigns – for maximum impact in leading publishing media.

Goals of content campaigns
with publuence

Branding

Companies can increase their reputation and brand awareness with the help of content campaigns.

Reach

Content distribution increases the number of visitors to your own website and conversion rates rise.

Visibility

Publications on relevant media ensure valuable backlinks, better rankings on Google and more presence in AI systems such as ChatGPT or Gemini, which rely on trustworthy content.

Performance

Content has become a decisive criterion for purchasing decisions. Targeted content distribution therefore plays a key role in acquiring new customers.

Frequently asked questions

publuence is a platform that brings publishers and advertisers together. Advertisers can find suitable media offers here and book targeted content marketing measures – in the form of advertorials or sponsored posts. There are two ways to do this: independent booking via the self-service or implementation with the support of our managed service. Optional reach modules such as native ads, social media or newsletters can also be booked.

You can use our filter functions to search specifically for publishers that match your target group and your campaign objective. We offer a wide selection of high-quality publishers and blogs from various industries.

You can book advertorials via our platform. You also have the option of commissioning additional measures (social media posts, newsletter mailings, etc.) via the respective publisher.

Simply select publishers that match your target group and book the desired advertorial. As soon as the booking has been accepted by the publisher, created and approved by you, your content will be published directly on the publisher’s website.

publuence gives you access to a large number of premium publishers and their reach. You can create specific campaigns that appeal precisely to your target group.

The costs vary depending on the publisher. You can view the prices on our platform and decide which option best suits your budget.

To become a publisher on publuence, you must register free of charge, enter your website including all relevant information and define your conditions for the publication of advertorials. You can then make your advertorial offers available to all advertising customers.

Once an advertorial has been successfully published, you will receive a payout based on the booking made via the platform. Payouts are processed securely and directly by credit note. Prices for the publications are defined by you.

Advertorials should remain live for at least 12 months, ideally forever, to maximise the impact of the campaign.

Yes, you will receive a detailed briefing from our advertiser. This briefing contains all the relevant information you need to create and publish the advertorial. Further details and adjustments can be clarified at any time via our messaging system.

We act as a marketer and retain a commission of 30% for each successful booking. The remaining 70% of the booking amount – plus statutory VAT – is paid directly to the publisher.

If an advertorial draft is rejected by the advertiser, you can work with them to make changes and resubmit the draft for approval. Our messaging system allows for easy communication to quickly resolve any outstanding issues.

We would be happy to advise you personally.

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