Use the combination of premium publishers and targeted reach amplification for maximum content campaign success.
The aim is to utilise external channels (e.g. native ads, social media, display ads) in addition to the publisher’s reach in order to reach the target group comprehensively.
This enables us to address the relevant target groups in an even more targeted manner by not only relying on the organic reach of publishers, but also on additional advertising formats that further increase visibility, dwell time and engagement.
Expansion beyond publisher boundaries.
Reaching and addressing target groups in a targeted manner.
Everything from a single source – from planning to reporting.
Detailed tracking (views, dwell times, etc.) and performance measurement.
The classic advertorial format – high-quality content, published on premium publishers.
Advertorials with guaranteed readers. In addition to publication, reach is generated in order to guarantee a fixed number of real readers (views).
Advertorials with targeted traffic from the desired target group. Ideal for campaigns that aim to maximise visibility and attention.
The number of views of an advertorial – a key value for measuring the reach and visibility of the campaign.
The time users spend on the advertorial – an indicator of the interest and relevance of the content.
The number of clicks on call-to-action elements within the advertorial – an important indicator of engagement quality and user activity.